Thiomucase redesign

Thiomucase anti-cellulite gel is a cosmetic product with long-standing tradition and great trust in the Southeast European market. At the invitation of the pharmaceutical company Hemofarm STADA Group we have redesigned this product.

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Thiomucase anti-cellulite gel is a cosmetic product with long-standing tradition and great trust in the Southeast European market. At the invitation of the pharmaceutical company Hemofarm STADA Group we have redesigned this product.

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The main challenge in redesigning the Thiomucase gel was to add to the packaging a touch of a premium cosmetic product, and to visually dissociate it from pharmaceutical products. On the other hand, it was very important that the product design remains refined and minimalist.

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The main visual motif on the packaging is a hot summer landscape. The key visual quality of the design is a carefully chosen typography that adds to the impression of sophistication and indicates a high-quality product. The details of the gold foil print emphasize elegance and premium quality, while the drawn icons additionally underline the effects and functionality of the product.

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Client: Hemofarm STADA Group
ACC: Marina Nikolić
CD: Nenad Trifunović, Lazar Bodroža
AD: Nenad Trifunović, Sandra Milanović
D: Sandra Milanović
Year: 2017

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