Bakery Šarlo

Bakery Šarlo is the shop renowned for making their bread to traditional recipes, with no additives and using a wide range of natural additions, and our task was to create its visual identity.

Bakery Šarlo is the shop renowned for making their bread to traditional recipes, with no additives and using a wide range of natural additions, and our task was to create its visual identity.

In defining the concept of the bakery’s future visual identity, we wanted to lend it certain sense of intimacy. We wished for the logo to be closer to an artistic signature than to some expected brand logo in this line of business. It is this very handwriting technique which doubtlessly indicates that this logo signifies something natural and healthy.

Client: Pekara Šarlo
CD: Nenad Trifunović, Lazar Bodroža
AD/D: Nenad Trifunović
Year: 2011


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