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SOFI

Freshness and Lightness. The rhythm of playful pastel forms on beauty products’ packaging.

  • Packaging

What We Did

WHAT WE DID:
packaging design

SOFI is a manufacturer from Novi Sad making natural skin products. In 2021, they expanded their product range, and we redesigned their packaging. We found our inspiration for the redesign in nature, using the outlines of leaves and petals of the plants that SOFI use in producing their cosmetic line.

Project content

The SOFI product range includes witch hazel, evening primrose, almond, vetiver and shea butter creams, micellar water, face serums and body lotions. Our idea was to preserve the original architecture of their packaging, but to enrich it with colors and shapes which highlight the natural characteristics of their line. The colored surfaces lend freshness and playfulness, communicating the character of the SOFI products.

Client

SOFI kozmetika

Year

2021


PROJECT MANAGER
Ivana Čvorović

CREATIVE DIRECTION
Nenad Trifunović

ART DIRECTION
Nenad Trifunović

DESIGN
Anđela Jerinić
Andrija Čugurović

PHOTO
Lumina Images

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