SOFI
Freshness and Lightness. The rhythm of playful pastel forms on beauty products’ packaging.
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What We Did
WHAT WE DID:
packaging design
SOFI is a manufacturer from Novi Sad making natural skin products. In 2021, they expanded their product range, and we redesigned their packaging. We found our inspiration for the redesign in nature, using the outlines of leaves and petals of the plants that SOFI use in producing their cosmetic line.
Project content
The SOFI product range includes witch hazel, evening primrose, almond, vetiver and shea butter creams, micellar water, face serums and body lotions. Our idea was to preserve the original architecture of their packaging, but to enrich it with colors and shapes which highlight the natural characteristics of their line. The colored surfaces lend freshness and playfulness, communicating the character of the SOFI products.
Client
SOFI kozmetika
Year
2021
PROJECT MANAGER
Ivana Čvorović
CREATIVE DIRECTION
Nenad Trifunović
ART DIRECTION
Nenad Trifunović
DESIGN
Anđela Jerinić
Andrija Čugurović
PHOTO
Lumina Images