Materia – joyfull, friendly and peaceful coffee experiences

Info

Materia is a newly opened place in the heart of Belgrade. This cute little place offers specialty coffee & homemade cakes. We enjoyed doing the visual identity for them!

Materia as a name refers to the concept of alchemy – the ubiquitous first material, something needed to start an alchemical process. This symbolism is interesting as it has a connection to drinking a morning coffee, an essential ingredient to start off a day or a creative thinking process. With this unique connection in mind we set out to create a contemporary and urban identity for this Dorcol based cafeteria.

We drew a lot of illustrations, rich with soft and pleasant brushstrokes, as to refer also to the joyfull, friendly and peaceful coffee experiences. With unique typography choices we highlighted the strong urban expression of the brand, while the soft and cute illustrations balance things out to show that coffee can be both about the energy boost but also about calm relaxation.