Digitel

An Interplay of Elements, Lines and Colors

WHAT WE DID
identity redesign
editorial design
illustration
animation

Digitel is a Serbian company which creates, develops and realizes solutions for powering and connecting electrical equipment in offices, homes, private spaces, as well as public institutions.

Their products are conceived to be out of sight, yet very close and within arm’s reach. We redesigned the visual identity of the Digitel company.

We started with a socket as the main element (and, indeed, their main product) and developed a simple and clear typographic identity which we supplemented with vibrant colors and technical drawings. The resulting design is direct and clean. The logo functions as a play between two points abov the letter “I” that jump out to suggest socket inlets. We combined technical illustrations with some exciting and striking colors.

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