Design Papers 2021
Catalogue with more than 240 types of paper, intended for graphic industry professionals.
WHAT WE DID
Europapier is an Austrian company which has been distributing paper worldwide for 50 years. This is the fourth catalogue that we made for them and it was our great pleasure that we got the chance to develop design for something that we also use daily.
Our basic idea was to examine the relationship between form-function-aestheticism, and we thus treated the very contents of the catalogue, the list of different types of paper, as the main design element.
Catalogue as an object has a fundamental influence on design as a whole, since many design decisions are made based on the paper contained in one such catalogue.
Our idea was for the box, a highly traditional printed product, to be designed so as to evoke the spirit of the modular web aestheticism and data design. The very fold of the box imitates the Infinite Scroll aestheticism of modern websites.