Fini – Miraculous Forest
Family manufacture and pâtisserie famous for its delicious cakes and sweets inspired by the French tradition.
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What We Did
WHAT WE DID
packaging
illustration
The initial idea was to evoke the memories from our childhood, the memories of vintage 20th century picture books we grew up with.
The characters of animals and plants come from the enchanted forest world. We particularly focused on a minimal visual language, spontaneity in animal drawings and spontaneous handwriting used on the packaging.
Project content
The black and white packaging increases contrast and enhances the surprise effect – when you open the box, there is an explosion of colours. The paper craft technique of silk-screen printing and intaglio printing highlights the craft sensibility of the product.
Client
Fini
Year
2017
ACCOUNT MANAGER
Nenad Vulović
CREATIVE DIRECTION
Nenad Trifunović
Lazar Bodroža
ART DIRECTION
Nenad Trifunović
Sandra Sokolović
DESIGN
Sandra Sokolović
ILLUSTRATION
Sandra Sokolović
Lazar Bodroža