Fini webshop
The art of flavor. Desserts as miniature sculptures, tiny works of art.
What We Did
WHAT WE DID
concept
creative direction
photography direction
illustration
web design and development
copywriting
Fini is Belgrade patisserie which has been producing, for ten years now, desserts inspired by French tradition, and selling them in their two dessert shops. For Fini, we designed and developed the website and online shop with more than 100 products. We dedicated a special attention to each product when it comes to photographing them and placing them on the website.
Project content
We treated the desserts as miniature sculptures which have pronounced aesthetical value in addition to their fantastic taste. For that reason, we created a highly functional webshop which resembles an artistic portfolio.
We used a palette of pastel colors in order to place the products in the foreground. In addition to its visual potential, the online shop is visually clear, intuitive and functional, with a number of different options for filtering and categorization.
Client
Fini
Year
2020
Account Manager
Ivana Čvorović
Nenad Vulović
Creative Direction
Nenad Trifunović
Lazar Bodroža
Art Direction
Nenad Trifunović
Sandra Sokolović
Design
Sandra Sokolović
Illustration
Sergej Tucakov
Photography
Lumina Images
Copywriting
Jovana Buljugić Trifunović
Web development
Andreja Sokolović