Itekako
The ever-changing form as the essence of the dynamic process of application and software development.
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What We Did
WHAT WE DID
brand identity
The main idea of the group of enthusiasts behind the company has been to facilitate an exchange of knowledge while writing the highest quality codes, so their main leverage has been based on friendly atmosphere, the culture of daily learning and exchange of knowledge. This has also become our point of departure and foundation in creating their new visual identity – we wanted to illustrate the creative process of developing an application, or a software solution.
Project content
The identity is inspired by the company’s large, dynamic and urbane team. We have built it by means of the sturdy and simple logo, modern typography, a playful set of geometrical shapes and a modern color palette.
An important part of this identity is animation, illustrating the team spirit dynamics within this company. The forms change, replace, supplement and contextualize one another, jointly creating a firm and stable structure. Geometrical shapes transform into programming symbols, as they jointly evolve into stylized, yet reliable structures.
Client
Itekako
Year
2020
PROJECT MANAGER
Nenad Vulović
CREATIVE DIRECTION
Nenad Trifunović
Lazar Bodroža
ART DIRECTION
Nenad Trifunović
Sandra Sokolović
DESIGN
Sandra Sokolović
ILLUSTRATIONS
Sandra Sokolović