Olga
Olga pumpkin seed oil is a high quality oil produced by JS&O from Novo Miloševo.
What We Did
WHAT WE DID
naming
art direction
copywriting
brand identity
packaging
illustration
web design and coding
Our team has designed a packaging which highlights the premium quality of the product and the fact that it is produced as a mix of traditional and modern technology, in strictly controlled conditions.
Project content
We drew inspiration from the fields of Vojvodina plain and the rich cultural and historical heritage of this region. The Vojvodina pastoral dominated by the endless plains was presented in the autumn period, at the time when pumpkins are collected.
The main motif on the labels is the iconic Vojvodina landscape which includes arable land, farms, horses, carriages, ducks, storks, horses, acacia, willows, etc. This set of motifs forms a vivid narrative which evokes association to the Vojvodina landscape.
The name of the oil, the choice of paper and its texture, as well as the gold foil print and the finishing touches emphasize the premium character of the product.
The minimal colour scheme highlights the illustration while the simple typography underlines the quality of the product.
Client
JS&O
Year
2018
ACCOUNT MANAGER
Marina Nikolić
Ivana Čvorović
CREATIVE DIRECTION
Nenad Trifunović
Lazar Bodroža
ART DIRECTION
Nenad Trifunović
DESIGN
Ivan Kostić
Monika Lang
Anđela Jerinić
ILLUSTRATION
Monika Lang
WEB DEVELOPMENT
Andreja Sokolović
COPYWRITING
Jovana Buljugić Trifunović
PHOTOGRAPHY
Lumina Images
Nemanja Knežević