Radosnica

What does the world look like from the perspective of a newborn? What would we want this world to look like?

WHAT WE DID
illustrations
design
brand identity

Radosnica is the book of memories of the baby’s birth and his/her first acquaintance with the world he/she was brought into. It is conceived as a book in which the parents would enter the important dates, and keep the photographs of significant events. To develop the design and illustrations for Radosnica was such a joy. The idea was to have soft and clean lines and clear and bright colors, representing the emotions stirred by the first encounter with the baby.

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The drawings represent a kind of benevolent fairytale chaos, reminiscent of the world that the baby is brought into. The idea is to represent the world as a book, and a carousel of objects, phenomena and symbols. With their style, the illustrations stimulate intergenerational communication, since they resemble illustrations from the childhood of today’s parents.

Radosnica is an album of shared moments, preserved and bound together, a book about the initial days of a life.