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Thiomucase

Thiomucase anti-cellulite gel is a cosmetic product with long-standing tradition and great trust in the Southeast European market.

  • Packaging

What We Did

WHAT WE DID
packaging

At the invitation of the pharmaceutical company Hemofarm STADA Group we have redesigned their product.

The main challenge in redesigning the Thiomucase gel was to add to the packaging a touch of a premium cosmetic product, and to visually dissociate it from pharmaceutical products. On the other hand, it was very important that the product design remains refined and minimalist.

Project content

The main visual motif on the packaging is a hot summer landscape. The key visual quality of the design is a carefully chosen typography that adds to the impression of sophistication and indicates a high-quality product. The details of the gold foil print emphasize elegance and premium quality, while the drawn icons additionally underline the effects and functionality of the product.

Client

Hemofarm Stada Group

Year

2017


ACCOUNT MANAGER
Marina Nikolić

CREATIVE DIRECTION
Nenad Trifunović
Lazar Bodroža

ART DIRECTION
Nenad Trifunović
Sandra Milanović

DESIGN
Sandra Milanović

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We believe in clear communication, as is evidenced by the projects we successfully realized and our extensive global web of clients. Through brand strategy, product identity development and design, we help our clients in anticipating future needs and market movements.

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