Thiomucase
Thiomucase anti-cellulite gel is a cosmetic product with long-standing tradition and great trust in the Southeast European market.
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What We Did
WHAT WE DID
packaging
At the invitation of the pharmaceutical company Hemofarm STADA Group we have redesigned their product.
The main challenge in redesigning the Thiomucase gel was to add to the packaging a touch of a premium cosmetic product, and to visually dissociate it from pharmaceutical products. On the other hand, it was very important that the product design remains refined and minimalist.
Project content
The main visual motif on the packaging is a hot summer landscape. The key visual quality of the design is a carefully chosen typography that adds to the impression of sophistication and indicates a high-quality product. The details of the gold foil print emphasize elegance and premium quality, while the drawn icons additionally underline the effects and functionality of the product.
Client
Hemofarm Stada Group
Year
2017
ACCOUNT MANAGER
Marina Nikolić
CREATIVE DIRECTION
Nenad Trifunović
Lazar Bodroža
ART DIRECTION
Nenad Trifunović
Sandra Milanović
DESIGN
Sandra Milanović